There are a couple of different answers to this question, so if you're looking for the name of a dress, which is also a name of a sweet and a name of a movie, then sweetheart is only one option.
Sweetheart is the name of a dress cut, specifically referring to the "heart-shaped" neckline:
According to the internet, "sweetheart" is also the name of a sweet or candy exchanged over Valentines day, also known as a Love-heart:
They were first invented by the Victorians!
Finally, Sweetheart is also the title of more than one film, for example the Indonesian drama released in 2010.