The next step you need to take is to develop the products. You will need to work alongside a chemist and learn how various ingredients work and what they create. Ensure that you know what factors will give your potential customers what they want in terms of appearance and scent etc. However, it is vital that you can meet these requirements while making sure it does not cause any skin damage. You should also do some market research to find out what products the public are looking for and then decide on your demographic that you will be targeting.
Once you have made the products, you need to market them. Take tips from current cosmetic retailers and try and enhance it so you advertise to your demographic and make them believe that they need your product. If you can afford it, you could perhaps hire a marketing firm to help you. When it comes to selling you should rent a market stall as it will be seen by a lot of people and then your business will spread by word of mouth. Also, you should perhaps start with an offer such as a ‘2 for 1’ deal or ‘buy one get one free’. This is a good marketing idea as it will drive in more sales.