Hmmm. I would say that that was 'light chestnut.' Of course, the name could equally be 'saturated otter' or 'coffee creme,' or even 'classic brunette.' The more important thing is that, if you choose this colour, it should suit you. There are a few tips to choosing a hair colour to flatter your skin tone:
1. Look at your baby photographs. Until you're in your sixties, the colour you had as a baby and small child will look good on you. This usually means going lighter, as most people's hair darkens as they get older.
2. Wigs. Using wigs is an excellent way to check out which colours are right for you. DOn't think about the style of the wig, just get the hair right by your skin to see if the colours pop against one another.
3. Remember, single tone hair is very rare and dying your hair all one colour is usually a bad idea. Mix things up and buy hair dyes with multi-shade finishes.
Have fun!