lakeesha Hennessy Williams answered
As far as sporting brands go- Nike is one of the most successful.
The brand was established in 1972 by the University of Oregon, and Phil Knight is the man responsible for introducing it into the market.
The word 'Nike' can also be a reference to the Ancient Greek Goddess of victory - from whom the company takes its name.
What is Nike? Nike is one of the biggest marketers of athletic shoes and sporting apparel, and the company is thought to earn over $10 billion in revenue every year.
It sells its products in more than 140 countries of the world, and has many contracts with global manufacturers.
According to recent figures, over 500,000 people are working for Nike around the world right now, and its chairman, Phil Knight, is 19th richest person in the United States (and currently 47th richest in the world!).
Nike is well known for its pioneering advances in branding and marketing - an example would be its slogan "Just do it", which is instantly recognizable around the world.
The logo of Nike is a "Swoosh", and is another testament to its strong brand.
The dark side of Nike Despite all its success, the company has also been dogged for more than a decade by repeated and persistent accusations that its products are made in sweatshops where workers (many of them children) are poorly-treated.
The company's critics claim that the Nike empire has been built upon the backs of the world's poor.
Several non-governmental organizations such as San Francisco based Global Exchange (a human rights organizations dedicated to promoting justice around the world) have targeted Nike through public criticism and protests.
The brand was established in 1972 by the University of Oregon, and Phil Knight is the man responsible for introducing it into the market.
The word 'Nike' can also be a reference to the Ancient Greek Goddess of victory - from whom the company takes its name.
What is Nike? Nike is one of the biggest marketers of athletic shoes and sporting apparel, and the company is thought to earn over $10 billion in revenue every year.
It sells its products in more than 140 countries of the world, and has many contracts with global manufacturers.
According to recent figures, over 500,000 people are working for Nike around the world right now, and its chairman, Phil Knight, is 19th richest person in the United States (and currently 47th richest in the world!).
Nike is well known for its pioneering advances in branding and marketing - an example would be its slogan "Just do it", which is instantly recognizable around the world.
The logo of Nike is a "Swoosh", and is another testament to its strong brand.
The dark side of Nike Despite all its success, the company has also been dogged for more than a decade by repeated and persistent accusations that its products are made in sweatshops where workers (many of them children) are poorly-treated.
The company's critics claim that the Nike empire has been built upon the backs of the world's poor.
Several non-governmental organizations such as San Francisco based Global Exchange (a human rights organizations dedicated to promoting justice around the world) have targeted Nike through public criticism and protests.
