This is the title of a piece of writing in a book called Evergreen, which you can buy online. It is about consumer culture and the power of advertising, but you can't read the piece on line for free, you will have to buy it if you want to read it. If you want to know what other readers have said about this topic, you can try putting your question in a search engine - this will take you to a page of results, including some discussions.
